New Beginnings – 12.47%
Filled with young, single adults, many are twenty-something singles and couples just starting out on their career paths—or starting over after recent divorces or company transfers.
Old Glories – 8.6%
The nation’s downscale suburban retirees, Americans aging in place; lead home-centered lifestyles and are the most ardent television fans.
Blue-Chip Blues – 8.47%
A comfortable lifestyle for young families with well-paying blue-color jobs; compact, modestly priced homes surrounded by commercial centers that cater to child-filled households.
Domestic Duos – 8.4%
A middle-class mix of mainly over 55 singles and couples living in older suburban homes; maintain an easy-going lifestyle; like to socialize and go out to eat.
Home Sweet Home – 8%
Upper-middle-class married couples living in mid-sized homes with few children; have comfortable lifestyles, filling homes with toys, TV sets and pets.
Young Influentials –7.84%
Young, middle-class singles and couples who are preoccupied with balancing work and leisure pursuits; live in complexes surrounded by ball fields, health clubs and casual-dining.
Kids & Cul-De-Sacs – 6.62%
Upscale, suburban, married couples with children, an enviable lifestyle of large families in recently built subdivisions; large outlays for child-centered products and services.
Suburban Pioneers – 6.33%
Young singles, recently divorced and single parents who have moved into older, inner-ring suburbs; a working-class sensibility and appreciation for off-the-beaten-track neighborhoods.
Suburban Sprawl – 4.79%
Midscale, middle-aged singles and couples living in the heart of suburbia; typically the Baby Boom generation who like jogging on treadmills, playing trivia games and renting videos.
*The Buxton Company, 2006