While most physical stores are closed with the Stay Home, Stay Healthy Order, a lot of businesses are Open in Sumner to serve you in different ways, using online sales, social media promotions and creative ways to serve you while staying healthy. The City of Sumner is partnering with local businesses to use the power of partnership and cross-promotion to help Sumner businesses of all kinds through the coronavirus situation.
A coalition of businesses, non-profits, the City, Sumner Downtown Promotion Association and the Puyallup-Sumner Chamber of Commerce have developed a three-step promotional campaign to help our businesses survive and thrive. During the Governor’s Phase 1 and 2, the first step, Open in Sumner, helps customers find ways to support local Sumner businesses virtually before they can fully, physically open. Businesses within Sumner can use the graphic and the common hashtag #OpeninSumner to encourage potential customers to browse other ways to support local business. Additional hashtags to use include #ExperienceSumner and #WeLoveSumner. Graphics are available to download and use.
Businesses can access the power cross-promotion and unified voice now with their organic posts. In addition, the City of Sumner is developing a social media boost grant program that will help fund individual Sumner businesses who use paid social media ads to boost their posts and generate further customers. The City will announce details about this program next week. “We’ve listened to many voices; they’ve helped us develop better insight,” said Mayor Bill Pugh. “Some businesses are essential and open now. Our restaurants adapted to take-out and delivery. Others rely on online sales. We have to do what we can to help all our businesses survive and then thrive.”
Once Sumner and Pierce County move into subsequent phases, the coalition will bring back the city’s existing Come on In invitation to encourage locals and visitors to return to Sumner in person. As locals stretch their legs and others enjoy sort weekend getaways, Sumner will offer the picture-perfect charming, small-town atmosphere to instantly connect with others while exploring destinations like Seattle, Tacoma and Mt. Rainier.
The third step is less public but still very important. It involves developing plans for resiliency for future potential stay home orders, other economic downturns, snow situations, etc. “We want to take lessons learned from this pandemic to strengthen Sumner’s community, including our businesses and our service organizations, into the future,” said Ryan Windish, Sumner’s community development director. The coalition also includes representatives from Sumner’s social services and non-profits. The coalition’s goal is to both connect customers to businesses as well as resources to individuals in need. The City continues to find ways to connect residents, visitors, businesses and services to harness the power of many as we continue through the coronavirus pandemic.