As Pierce County undertook the development of its countywide Tourism Destination
Strategic Plan, the City of Sumner realized the opportunity for a long-term master plan of
its own to support its desire to become an overnight leisure destination.
With the goal of advancing Sumner toward its vision of being a welcoming, eventful community that celebrates its connections to people and the land, this plan was guided by local project advisors with a keen interest in advancing Sumner and implementing this plan. The City of Sumner’s Sub-Area Tourism Master Plan was developed to amplify existing efforts and bring fresh ideas to the community, particularly when it comes to enhancing opportunities for visitors to move throughout the community and have more reasons to visit. The impact the recommendations from this plan will increase visitation to Sumner and have a significant positive economic impact on the community for decades to come.
Through strong alignment and collaboration with Pierce County Economic Development, including shared
research and shared stakeholder engagement, the two plans were developed with the goal of being aligned and complimentary. Sumner has tourism development opportunities that are aligned with
those of the county, however, are unique to the place, people, and needs of the community.